Utah Window Experts

Goals

Utah Window Experts came to us with a clear objective: grow their business by leveraging digital marketing. As a trusted local provider of window replacement services, they needed a strategy to attract more qualified customers, drive meaningful engagement, and generate consistent leads. We worked together to define these key goals:

1. Boost Website Traffic: Increase visits from people searching for window replacement services in Utah.
2. Generate Quality Leads: Convert website visitors into serious potential customers.
3. Dominate Local Search: Rank higher in search engine results for the most valuable local keywords.
4. Run Smarter Ads: Target real customers while minimizing wasted ad spend and spam.
5. Enhance Website Features: Build tools like a window cost calculator to improve usability and customer engagement.

Strategy

To help Utah Window Experts achieve their goals, we designed a comprehensive marketing plan tailored to their business:

1. Local Blog Content: We wrote blog articles optimized for location-specific keywords like “window replacement in Utah” to help their website rank higher and attract local customers.
2. Custom Window Cost Calculator: We developed an interactive cost calculator that allowed visitors to estimate their project costs, making the website more engaging and useful.
3. Local Listing Optimization: We updated their Google Business Profile and other local directories to ensure accurate information and better visibility in local search results.
4. Targeted Google Ads: We ran highly focused ad campaigns with advanced targeting and Captcha forms to filter out spam, ensuring high-quality leads and call conversions.
5. Long-Term SEO Efforts: We implemented ongoing SEO strategies to maintain and improve search rankings over time, driving consistent organic traffic.

Results

1. Window Cost Calculator Success

The addition of the window cost calculator transformed the website into a more interactive and customer-friendly platform. This tool increased user engagement, reduced bounce rates, and turned curious visitors into actionable leads.

2. Ad Conversions Boost

Our Google Ad campaigns delivered exceptional results. By narrowing the focus to the most valuable local customers and incorporating Captcha forms, we achieved a conversion cost of just $75 per lead, generating high-quality inquiries from real customers.

3. Traffic Growth

Our SEO efforts and locally targeted blog articles led to a significant increase in website traffic. Over the course of a year, Utah Window Experts saw a notable uptick in organic visitors, helping to establish a stronger local presence and grow their customer base.

4. Improved Call Performance

Our strategies resulted in a 20% increase in phone calls per month compared to the previous year. These calls became a key driver of new business, with many converting directly into scheduled projects.

Conclusion

Our partnership with Utah Window Experts demonstrates how a tailored digital marketing strategy can transform a business’s online presence and bottom line. By combining SEO, effective advertising, and user-friendly tools, we helped double their leads and create a sustainable path for growth.

Ready to achieve similar results for your business? Let’s work together to take your marketing to the next level!